Designing for the messy middle — where technical complexity, business goals, and human needs become one clear experience.
Rikon
Rahman
Senior Product Designer · Enterprise UX · AI Products
Designing products where AI, business, and human behaviour meet.
I turn complex systems and data into clear, scalable experiences for organisations working on real-world problems.
Products and teams I’ve worked with
Selected case studies
Designing Pay for Fuel and Click & Collect for a multi-market retail platform. Scaling consistent, fast station-service journeys for over 16 million active users across BP and Aral markets.
Designed secure access, failure and recovery flows, and accessible service search for 100,000+ health and care professionals.
World’s first AI-powered shopping cart. Designed the in-store smart cart experience, from item recognition and cart interactions to checkout and AI-powered recommendations.
Works featured in
My Approach
Good design gives complex systems a shape people can understand, trust, and use.
I partner with product and engineering teams to turn regulatory constraints, data flows, and business rules into accessible, scalable experiences.
Systems Thinking
I connect product strategy, design systems, data flows, and engineering constraints to create experiences that scale.
Inclusive Solutions
I design for real people in complex environments, bringing accessibility into flows, components, and decision-making early.
Craft That Ships
I care about polished interfaces, but also the collaboration and detail that move products from concept to production.
Talks & Recognitions
Envato Worldwide Conference 2019
London, UK
Keynote on designing scalable digital products and building design systems that empower teams.
Basis Award 2013, Bangladesh
Winner in District Category
A’ Design Award 2019, Spain
Nominated for 2 designs